IXON reveals details about upcoming crowdfunding campaign

In a recently published interview, Packaging Insights Assistant Editor Anni Schleicher sat down with IXON CEO Felix Cheung to talk about commercialization barriers, as well as progress made with the company’s advanced sous-vide aseptic packaging (ASAP) technology.

“The biggest hurdle to this technology going mainstream is the automation of the sterilization/packaging process,” says Cheung. “Another obstacle is convincing consumers that ASAP products maintain their taste and texture and, more importantly, are safe to consume.”

“Over the past year, we have enhanced the design, safety and user-friendliness of our products,” says Cheung. “Also, we learned that scaling a deep technology is very different from scaling a food tech — you need not one but multiple strategic partners to overcome the high barriers to entry."

Cheung also revealed more details regarding IXON's Kickstarter campaign that is set to go live at the end of this month. “We will offer over 1,000 pieces of sirloin steak and pork chops worldwide for pre-order.” adds Cheung. “This shows our confidence in the safety and reliability of our products."

《包裝洞悉》助理編輯Anni Schleicher於最近發表的訪問中，與IXON首席執行官張文浩先生討論有關先進低溫真空無菌包裝（ASAP）技術的商業挑戰，以及過去一年公司取得的進展。

張說：「如何將滅菌/包裝過程轉為自動化是這項技術的最大難題。另一個難題是說服消費者ASAP產品美味可口，更重要的是可以安全食用。」

張說：「在過去的一年中，我們加強了產品的外觀設計、安全性和可用性。我們了解到擴展深層技術與擴展食物技術有很大不同——您需要多個戰略夥伴才能降低入場門檻。」

張還透露了有關IXON於本月底推出的Kickstarter活動細節：「我們將向全球提供超過1000片西冷牛排和豬排供客人預訂。這顯示出我們對產品安全充滿信心。」