Who designed the IXON logo?
It was Felix and Elton, our company's founders, who designed the logo. They spent three weeks together brainstorming in order to reach the final design.
Interestingly, the duo knew very early on that blue was the color of choice for their startup company. Blue conveys a sense of trust, integrity and reliability. This is why technology companies like Samsung, Facebook and LinkedIn all have blue logos.
To distinguish themselves from other companies, Felix and Elton chose a shade of blue that had a hint of purple in it. It was meant to reflect their approach to success --- that you need not only blue for rationality but also purple for empathy.
Finally, an 'I' dipped in red was used to represent the thermometer and an 'O' crowned in green was used to represent the power button of the digital water bath. Both were instrumental to the development of their food packaging technology.
IXON標誌是由公司創辦人Felix和Elton設計。兩人一起思考了三個星期,才獲得最終設計。
有趣的是,他們很早就確認到,公司標誌必須用上藍色。那是因為藍色給人信任,誠信和可靠等感覺。這就是為什麼三星、Facebook和LinkedIn等公司標誌都選用藍色。
為了與眾不同,Felix和Elton選擇了一種帶有少量紫色的藍色。這顔色充分反映他們成功的要訣 --- 你不僅需要「理性的藍」,還需要「感性的紫」。
最後,用紅色的'I'代表溫度計,用綠色'O'代表電子恆溫池開關按鈕。兩種都是開發其食品包裝技術的主要儀器。